Endpoint sells purpose-built products for finding the adventure in every day.

I set out to build a brand that could guide development of flagship products, build an authentic following, and redefine the process of buying an adventure bike.

Four principles guide the brand:
Versatility, simplicity, experience, and feel.

The flagship product is a steel bike frame. The choice of steel as a material was intentional and its properties as a useful metal were woven into the brand values.

I designed and built a website on Shopify and integrated it with print fulfillment, drop-shipping, and Mailchimp.

This is a frame decal print proof. The identity had to be simple and versatile. Every brand should look good on a sticker.

I love this production status tracker that puts mobile user experience front and center.

Adventurists love keepsakes so I created several patches that could be sewn onto the brand's bags and apparel.

This is Grant. He takes a lot of photos for the brand and with great art direction, and cool clothes, he was also an amazing model for when I jumped behind the camera.

A catalog and clean navigation was imporant for a organizing everything from t-shirts to wheel axles.

I designed a lot of soft goods and t-shirts. This was one of my favorites.

Topographic patterns were used throughout the brand's designs, even in soap impressions.

Technical documents aren't supposed to be glamorous, but they should be on-brand and utilize well-informed design.

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